In my talk, I’d like to address a growing problem I see regularly: site owners using ChatGPT or Google Translate to translate content, then manually copy-pasting it into their WordPress sites. While this feels free or cheap, it’s actually expensive, error-prone, and produces inconsistent results.

I’ll cover five key problems with this approach:
– Time cost: Manual copy-paste workflows take hours; the “free” translation is actually expensive
– Broken content: LLMs can translate CSS classes, shortcode attributes, or HTML elements, breaking the front-end
– Inconsistency: Different sessions, prompts, and tools create mixed styles and formality levels across the same site
– Lack of context: Generic AI doesn’t know your audience, brand voice, or terminology
– Update nightmare: Finding where to paste updated translations (especially in languages you don’t speak) is nearly impossible

The takeaway: use proper multilingual plugins that integrate AI translation correctly. I’ll mention WPML (my company’s product), alongside TranslatePress, MultilingualPress, and Polylang, as established solutions that handle these problems properly.
This is educational content about workflow efficiency, not a product pitch. The core message applies regardless of which solution attendees choose.